Donald Trump’s social media platform, Truth Social, could really use a win right now. Downloads of the app are way down, two major tech executives recently left the company. Even Trump himself is refusing to use his own social network until things get better. And, earlier this week, it looked like that much-needed win for…
Google Analytics reporting is now delayed for a “majority of users,” Google confirmed just now. Google said this impacts event data for Google Analytics 4 (GA4) and Google Analytics for Firebase, where the reporting will be delayed. Real time reporting is not affected by this issue. Issue started. The issue started today, April 14, 2022…
Many brands are just now discovering TikTok. If you’re struggling to understand how it works and how your brand can make the most of it, TikTok has some video tips. TikTok has shared the following four video best practices for brands. 1. Go full-screen. TikTok advises using a 9:16 aspect ratio for videos. In the…
YouTube Search Insights, which was previewed as an experimental feature in November, will become available to all creators and brands by the end of this month, the company announced. The tool shows you data based on searches across all of YouTube, as well as just your viewers’ searches. There is also a content gap filter,…
Search advertising revenue continues to grow. In 2021, according to the IAB, search accounted for $78.3 billion of all U.S. digital advertising revenue, which came in at a whopping $189 billion. However, the IAB noted in their Internet Advertising Revenue Report: Full Year 2021 report that the growth of search wasn’t as strong as other…
Are your Mother’s Day paid search campaigns ready? If not, now is the time. Microsoft Advertising today released new data and tips that provide some useful consumer search insights. Although search queries typically peak the week before Mother’s Day, searches start picking up five weeks before the holiday. That would mean queries already started increasing…
Nostalgia never truly goes out of style, but there is much to unpack in the latest collection from Mayfair Group, an ad agency turned viral Instagram brand that describes itself as “your internet hype team.” The company’s most recognizable product is a sweatshirt that says “Empathy,” which it sells alongside clothing emblazoned with sayings like…
It’s a shocking number. During what has become known as the “Great Reshuffle,” 618,000 marketers left their jobs in 2021. That figure is 31% higher than in 2020. You should expect more reshuffling for the remainder of 2022. In the U.S. alone, 24% of marketers are actively looking for a new job, and 62% are…
Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of working with our team to analyze indexing patterns for MarTech’s pages. In Part 6, we discussed the necessity of…
No, Twitter’s newest feature isn’t officially called “Ghosting” — but it might as well be. The company announced Thursday that, after almost 10 months, it’s finally begun testing a new way for overwhelmed, annoyed, or just plain uninterested users to dip out of the notifications nightmare known as getting mentioned in a tweet and then…