“Driving revenue and awareness from search relies on your website health — today’s success in organic search is about a lot more than just keywords and content,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “It demands technically sound websites in today’s marketing landscape.” “Over a longer timeframe, the technical…
Google is making it easier to reject all cookies on search and YouTube in Europe. These changes will begin in France before expanding to the European Economic Area, the UK and Switzerland. Visitors who are signed out or in Incognito Mode will be presented with a choice to either reject or accept all cookies via…
Ahrefs, which provides what it calls an “all-in-one SEO toolset,” has stepped up in a big way to help support Ukraine. After Russia invaded Ukraine, Ahrefs began a fundraising effort on Feb. 24. As of today, the company has raised more than $1.5 million. How they raised it. Ahrefs added a banner linking to a…
While scrolling through Instagram, TikTok or Facebook, you may notice people who call themselves guides, healers, or coaches and boast that they can provide you with instant enlightenment and spiritual guidance to enhance your “vibration.” The end result? A path to a better you. To be honest, I’m not criticizing anyone who seeks comfort by…
Privacy-focused search engine Brave Search is adding conversations from forums to its results with a new feature called Discussions. It is now available for desktop and mobile. Why Brave Search created Discussions. Brave said the goal is to provide more conversations around topics. Whereas websites have one point of view, a site like Reddit offers…
Google Site Kit, a tool Google makes for WordPress sites to display Search Console, Analytics PageSpeed Insights and AdSense data, has a new experimental feature that seems to pull from Google Question Hub. This was announced in a video by Google’s Mariya Moeva, at the 8:56 mark into that video. Mariya shares a screenshot of…
Tumblr has recently been vocal about going all-in on Gen Z, but wooing a fresh new set of users to a 15-year-old platform has its hiccups. Endemic Tumblr creators have reported recent drops in engagement they think are due to an influx of young users from TikTok. As a platform, Tumblr thrives on reblogging, but…
Most list articles — think “The Top 10 DSLR Cameras” or “The 5 Best CRM Products” — are written by armchair commentators. They’re utilitarian, boring, and easy for rivals to copy. Even if your lists rank well, their success is usually short-lived. Eventually, a competitor with greater authority (and perhaps a bigger word count) will…
Google is now rolling out a conversion migration tool for you to important your existing goals from Universal Analytics to Google Analytics 4. You can access this under your GA4 settings screen, in the Setup Assistant tab, under the Conversions section. How it works. The goals migration tool allows you to quickly recreate eligible goals…
Google Ads custom columns just got a whole lot more customizable. Launched in 2014, a custom column in Google Ads is a nifty feature that allows advertisers to display non-standard data directly within the web interface. These custom columns have historically allowed advertisers to view column breakouts by conversion, device and network. Now, these columns…